Years ago, when my company was just starting out, I needed portfolio material. I was more than happy to barter my video production services for a friend in exchange for private yoga instruction.
We share this planet with many other animals, plants, and objects, but we’re living in our own bubble, man. If you want to know how to make a video for your business that isn’t boring, you have to be a little self indulgent.
This isn’t a cheeky, sarcastic post designed to make you feel bad for questioning our prices. I really want to help you make a better video.
I’m a strong believer and dedicated practitioner of the brand documentary format. I’m grateful that I have so many opportunities to help CEOs and founders leverage their best differentiator: their own passion and personality. It’s often a great pleasure to awaken these leaders to aspects of their own greatness they may not have known about.
A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or…
One of the biggest mistakes businesses make in their brand story video is failing to choose and stick to a single theme or idea.
How corporate videos can benefit from the principles of improv comedy.
Want to know how to be confident on camera so your brand video is something you’ll actually want to share with people? Let me offer you some tips that helped me, a classic introvert, appear in my own brand video without melting into a pool of sweat.