How to Make an Authentic Leadership Video

An authentic leadership video reveals vulnerability.

You want to make an authentic leadership video? Good for you! If you’re familiar with my company and our approach, you may already know that I’m a huge believer in the Founder Story Video. When they’re done well, these personal mini documentaries can establish deep trust and credibility for a…

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5 Marks of an Authentic Brand Video

An authentic brand video focuses on the entrepreneur.

I believe so deeply in the Authentic Brand Video that I’ve built a business around the concept. If you’re also passionate about truthful, human-centric marketing, you probably know that video is unparalleled in its ability to connect customers with the business owner’s authentic human core. That said, here are 5…

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What Is a Brand Documentary?

Brand documentary interview

A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or…

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