Sure, occasionally a brand video is able to engage you and actually make you feel something, but the vast majority come across:
Or even more likely, all of the above
"Hi, my name is Bob and I'm the owner of Bob's Graphic Design! If you're looking for expert design at a reasonable price, you've found the right place. We specialize in logo design, vector graphics for web and print, and photo manipulation, and we do a great job! Our number one priority is to make sure our clients are totally satisfied!"-Basically every small business
Hint: It’s probably not what you think.
Most people imagine big, trendy marketing agencies, focus groups, slick animations, and teams of professional writers and actors.
And while those things can certainly be helpful in the right context, they are not necessary, and they are less important than the way you tell your story.
A well-made brand video can do what no other advertising medium can.
It can make an emotional connection.
Unfortunately, most entrepreneurs (and production companies) have absolutely no idea what that really means, much less how to achieve it.
It takes more than just gushing about your product or service, or how much of a difference it can make in someone’s life. That’s a really common pitfall that we see all the time. Your product excites you, so it must excite others, right?
No! You absolutely cannot take that for granted!
Some entrepreneurs think enthusiastic customer testimonials will excite viewers. Hate to break it to you, but that stuff is boring. At least if you do it the way most people do it.
It’s mindblowing how many companies invest thousands into a professional production without understanding this stuff.
Unfortunately, most production companies just flout their cameras and microphones, and don’t understand what it takes to tell a story in a way that’s authentic and heartfelt, and that connects emotionally with all viewers, no matter the nature of the business.
The problem is that when people think about their businesses, they suddenly get into a “professional” mindset and close the world off from their personality, character, and essence – the most valuable and differentiating assets any new business owner has.
Instead, they repeat the same mind-numbingly boring features-and-benefits information as all their competitors, and get lost in a sea of sameness.
My partner and I started our company after years of creative filmmaking, improv comedy, and screenwriting (all of which we’re still into). And the things we’ve learned from those disciplines are 100% applicable to marketing videos.
That’s why nowadays, we’re in the business of helping businesses tell their authentic stories through video.
But I get that not everyone can afford to pay a company like ours to create a professional, authentic, story-based brand video.
However, this information is too important to keep to ourselves, so we’ve created a course to teach small business owners the ins and outs of making a badass brand video.
In our 5-day video course, we will teach you:
How to identify the difference between a boring brand video and an awesome one (and be able to EXPLAIN that difference, and more importantly, EXECUTE it)
Exactly what content belongs in a killer brand video and what’s better left to other mediums, like your website
The 7 most common pitfalls that tank almost every marketing video out there (and how to beat them!)
How a great video can teach viewers to see your company as a BRAND (that they’ll pay more for) instead of a COMMODITY (where only price matters)
A detailed description of what it takes to produce a professional-quality brand story video yourself and how much money you can save doing it, so you can decide whether it’s worth it to hire a production company.
We want to give you a MAJOR head start in establishing the voice of your brand by teaching how to use video to tell your story in a way that’s
…than any of your competitors’ brand story videos.
This information is possibly worth a fortune for your business.
But of course, the true value of any educational investment depends heavily on how seriously you take the information and how committed you are to implementing it.
You’ll receive via e-mail 5 lessons over the next 5 days (starting today) each containing:
A lesson overview with key points
The lesson itself, taught via professionally-recorded streaming video
Links to examples and resources
The material in this course is derived from the many live workshops we’ve taught at coworking spaces, incubators, and marketing seminars around Los Angeles, California. We’ve received near-universal high marks for this simple, impactful information.
If you’re ready to take your marketing to the next level with authentic, emotionally-resonant video, simply check out using the Buy Now button.
Thanks for your time!