A continuation of the four-part series.
Category Archives: Video Marketing
This isn’t a cheeky, sarcastic post designed to make you feel bad for questioning our prices. I really want to help you make a better video.
You want to make an authentic leadership video? Good for you! If you’re familiar with my company and our approach, you may already know that I’m a huge believer in the Founder Story Video. When they’re done well, these personal mini documentaries can establish deep trust and credibility for a leader. A founder story video …
Thinking about making a company documentary but wondering what the experience will be like? As a producer who specializes in this powerful format, I completely understand. It can be easy for those of us who do it all the time to forget that a film shoot is a very unique experience for most people. That’s …
If you’re typing “how much does video production cost?” into a search engine, you’re likely looking for hard numbers. I know, I know. There are a lot of articles on this topic.
Ready to hire a video production company to create your documentary-style brand video? 1. Does the video production company work unscripted? Working without a script is essential for any interview-based brand video that seeks to establish a genuine emotional connection with its audience. Even though they’re more work to edit, videos based on unscripted interviews …
I believe so deeply in the Authentic Brand Video that I’ve built a business around the concept. If you’re also passionate about truthful, human-centric marketing, you probably know that video is unparalleled in its ability to connect customers with the business owner’s authentic human core. That said, here are 5 fundamental characteristics that work together …
The truth is, no matter how awesome it is to work at your company, there’s another company that’s just as awesome – on paper, at least. That’s the problem with paper: it’s just data, and it doesn’t show anyone what it’s really like to work for your firm. A company culture video is the perfect …
I’m a strong believer and dedicated practitioner of the brand documentary format. I’m grateful that I have so many opportunities to help CEOs and founders leverage their best differentiator: their own passion and personality. It’s often a great pleasure to awaken these leaders to aspects of their own greatness they may not have known about.
If you’re pondering creating a brand documentary for your own organization, consider these advantages:
A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or clients. In addition to interview …