5 Unusual Things to Consider Before Hiring a Video Production Company

Ready to hire a video production company to create your documentary-style brand video? 1. Does the video production company work unscripted? Working without a script is essential for any interview-based brand video that seeks to establish a genuine emotional connection with its audience. Even though they’re more work to edit, videos based on unscripted interviews …

5 Amazing Ways a Brand Documentary Will Help Your Business

I’m a strong believer and dedicated practitioner of the brand documentary format. I’m grateful that I have so many opportunities to help CEOs and founders leverage their best differentiator: their own passion and personality. It’s often a great pleasure to awaken these leaders to aspects of their own greatness they may not have known about. 

If you’re pondering creating a brand documentary for your own organization, consider these advantages:

What Is a Brand Documentary?

A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or clients. In addition to interview …