No one in the world can promise or predict what will go viral. And if you’re trying to copy another viral video, you are most definitely not going to check the “this hasn’t been done before, gotta share it!” box.
We’ve all seen viral videos that were intended to be good and missed the mark. I consider myself a pretty nice person, but I have to admit that I have indulged in the hilariously absurd misfortunes of well-intentioned but really bad videos.
When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don’t show my teeth, the chance that I might accidentally talk while in a…
Clearly identifying a story you’re passionate about can give you a roadmap to follow as you move through the process of creating your video. It influences your decision-making at every step, so know your narrative inside and out.
You know you have to have video. And you know you can’t afford to see your videos fail. So, you set out with a wonderful plan that might go something like this: Step 1: Create budget (done!) Step 2: Get approval on budget (miracle!) Step 3: Create video (OK!) Step…
We’ve been to remote networking events, virtual dinner parties, online fundraising galas, and we’ve given ourselves a new job: remote video producer. So while you’re strategically planning for 2021 and wondering how you’ll reach your goals, we’re obsessively thinking about how video can help you authentically connect with customers, investors, partners, and…
In 2005, Jeff and I moved to a tiny town in Colorado and I kept my job as a grant writer working on Skid Row in Los Angeles. My boss suggested setting up a camera in my home office so we could stay connected virtually through Skype. This was his…
Years ago, when my company was just starting out, I needed portfolio material. I was more than happy to barter my video production services for a friend in exchange for private yoga instruction.
If you’re looking for someone to create video content for your business, you’ve most likely grappled with the “freelancer vs video agency” question: should you hire a formal video agency or a single-person freelancer who promises to do the same work? Freelancer: defined A video freelancer, sometimes known as a…
Wondering if you should invest in the more expensive video production option? If you’re considering engaging a video production company to create content for your business, you may have encountered several price options, and no objective standard by which to compare them. When you get a quote for video production,…
