The truth is, no matter how awesome it is to work at your company, there’s another company that’s just as awesome – on paper, at least. That’s the problem with paper: it’s just data, and it doesn’t show anyone what it’s really like to work for your firm. A company…
I’m a strong believer and dedicated practitioner of the brand documentary format. I’m grateful that I have so many opportunities to help CEOs and founders leverage their best differentiator: their own passion and personality. It’s often a great pleasure to awaken these leaders to aspects of their own greatness they may not have known about.
A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or…
One of the biggest mistakes businesses make in their brand story video is failing to choose and stick to a single theme or idea.
How corporate videos can benefit from the principles of improv comedy.
Want to know how to be confident on camera so your brand video is something you’ll actually want to share with people? Let me offer you some tips that helped me, a classic introvert, appear in my own brand video without melting into a pool of sweat.
