I’m a strong believer and dedicated practitioner of the brand documentary format. I’m grateful that I have so many opportunities to help CEOs and founders leverage their best differentiator: their own passion and personality. It’s often a great pleasure to awaken these leaders to aspects of their own greatness they may not have known about.
If you’re pondering creating a brand documentary for your own organization, consider these advantages:
A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or clients. In addition to interview …
One of the biggest mistakes businesses make in their brand story video is failing to choose and stick to a single theme or idea.
A business may offer a wide array of products and services, they may have several points of pride, or they may have a particular aspect of operations that makes them different from their competitors. With a typical brand story video having a runtime of under two minutes, it’s impossible to comprehensively cover any business in full depth.
How corporate videos can benefit from the principles of improv comedy.
Want to know how to be confident on camera so your brand video is something you’ll actually want to share with people? Let me offer you some tips that helped me, a classic introvert, appear in my own brand video without melting into a pool of sweat.
