On Authenticity in Video Marketing

5 Marks of an Authentic Brand Video

An authentic brand video focuses on the entrepreneur.

I believe so deeply in the Authentic Brand Video that I’ve built a business around the concept. If you’re also passionate about truthful, human-centric marketing, you probably know that video is unparalleled in its ability to connect customers with the business owner’s authentic human core. That said, here are 5…

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What Is a Brand Documentary?

Brand documentary interview

A brand documentary is a very short (usually under 5 minutes) film made primarily from unscripted interview footage. A brand documentary may also be called a “branded documentary” or “mini documentary”. It will typically feature the president, CEO founder, or owner. Some brand documentaries also include other staff members or…

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