Clearly identifying a story you’re passionate about can give you a roadmap to follow as you move through the process of creating your video. It influences your decision-making at every step, so know your narrative inside and out.
You know you have to have video. And you know you can’t afford to see your videos fail. So, you set out with a wonderful plan that might go something like this: Step 1: Create budget (done!) Step 2: Get approval on budget (miracle!) Step 3: Create video (OK!) Step…
In interviews with entrepreneurs who created a second career in midlife or late life, we learn from their pivotal decision to take a flying leap toward their dreams (or, reflect on how they got pushed out the window and learned to fly midair).
We’ve been to remote networking events, virtual dinner parties, online fundraising galas, and we’ve given ourselves a new job: remote video producer. So while you’re strategically planning for 2021 and wondering how you’ll reach your goals, we’re obsessively thinking about how video can help you authentically connect with customers, investors, partners, and…
In 2005, Jeff and I moved to a tiny town in Colorado and I kept my job as a grant writer working on Skid Row in Los Angeles. My boss suggested setting up a camera in my home office so we could stay connected virtually through Skype. This was his…
Years ago, when my company was just starting out, I needed portfolio material. I was more than happy to barter my video production services for a friend in exchange for private yoga instruction.
If you’re looking for someone to create video content for your business, you’ve most likely grappled with the “freelancer vs video agency” question: should you hire a formal video agency or a single-person freelancer who promises to do the same work? Freelancer: defined A video freelancer, sometimes known as a…
Wondering if you should invest in the more expensive video production option? If you’re considering engaging a video production company to create content for your business, you may have encountered several price options, and no objective standard by which to compare them. When you get a quote for video production,…
My journey learning how to shoot a brand video interview effectively has been a long one, but it’s yielded some basic principles that I can share with true conviction. Although I produce brand videos built on the values you’re about to read, the purpose of this document is not to…
We share this planet with many other animals, plants, and objects, but we’re living in our own bubble, man. If you want to know how to make a video for your business that isn’t boring, you have to be a little self indulgent.
