A continuation of the four-part series.
Authenticity in Brand Video
This isn’t a cheeky, sarcastic post designed to make you feel bad for questioning our prices. I really want to help you make a better video.
I’ve read more company websites than human evolution has equipped me to cope with. Most of them are dry, insecure, and uninspiring, with excessive use of the words “experience” and “expertise”.
You want to make an authentic leadership video? Good for you! If you’re familiar with my company and our approach, you may already know that I’m a huge believer in the Founder Story Video. When they’re done well, these personal mini documentaries can establish deep trust and credibility for a leader. A founder story video …
Thinking about making a company documentary but wondering what the experience will be like? As a producer who specializes in this powerful format, I completely understand. It can be easy for those of us who do it all the time to forget that a film shoot is a very unique experience for most people. That’s …
If you’re typing “how much does video production cost?” into a search engine, you’re likely looking for hard numbers. I know, I know. There are a lot of articles on this topic.
Ready to hire a video production company to create your documentary-style brand video? 1. Does the video production company work unscripted? Working without a script is essential for any interview-based brand video that seeks to establish a genuine emotional connection with its audience. Even though they’re more work to edit, videos based on unscripted interviews …
I believe so deeply in the Authentic Brand Video that I’ve built a business around the concept. If you’re also passionate about truthful, human-centric marketing, you probably know that video is unparalleled in its ability to connect customers with the business owner’s authentic human core. That said, here are 5 fundamental characteristics that work together …
The truth is, no matter how awesome it is to work at your company, there’s another company that’s just as awesome – on paper, at least. That’s the problem with paper: it’s just data, and it doesn’t show anyone what it’s really like to work for your firm. A company culture video is the perfect …
I’m a strong believer and dedicated practitioner of the brand documentary format. I’m grateful that I have so many opportunities to help CEOs and founders leverage their best differentiator: their own passion and personality. It’s often a great pleasure to awaken these leaders to aspects of their own greatness they may not have known about.
If you’re pondering creating a brand documentary for your own organization, consider these advantages: