My journey learning how to shoot a brand video interview effectively has been a long one, but it’s yielded some basic principles that I can share with true conviction. Although I produce brand videos built on the values you’re about to read, the purpose of this document is not to sell you video production services. …
Authenticity in Brand Video
We share this planet with many other animals, plants, and objects, but we’re living in our own bubble, man. If you want to know how to make a video for your business that isn’t boring, you have to be a little self indulgent.
This isn’t a cheeky, sarcastic post designed to make you feel bad for questioning our prices. I really want to help you make a better video.
I’ve read more company websites than human evolution has equipped me to cope with. Most of them are dry, insecure, and uninspiring, with excessive use of the words “experience” and “expertise”.
You want to make an authentic leadership video? Good for you! If you’re familiar with my company and our approach, you may already know that I’m a huge believer in the Founder Story Video. When they’re done well, these personal mini documentaries can establish deep trust and credibility for a leader. A founder story video …
Thinking about making a company documentary but wondering what the experience will be like? As a producer who specializes in this powerful format, I completely understand. It can be easy for those of us who do it all the time to forget that a film shoot is a very unique experience for most people. That’s …
If you’re typing “how much does video production cost?” into a search engine, you’re likely looking for hard numbers. I know, I know. There are a lot of articles on this topic.
Ready to hire a video production company to create your documentary-style brand video? (If not, here’s how to make the same brand video we’d charge you thousands for.) 1. Does the video production company work unscripted? Working without a script is essential for any interview-based brand video that seeks to establish a genuine emotional connection …
I believe so deeply in the Authentic Brand Video that I’ve built a business around the concept. If you’re also passionate about truthful, human-centric marketing, you probably know that video is unparalleled in its ability to connect customers with the business owner’s authentic human core. That said, here are 5 fundamental characteristics that work together …
The truth is, no matter how awesome it is to work at your company, there’s another company that’s just as awesome – on paper, at least. That’s the problem with paper: it’s just data, and it doesn’t show anyone what it’s really like to work for your firm. A company culture video is the perfect …