When you think about compliance, you might not feel warm and fuzzy. But when it comes to creating effective, useful (and usable) marketing videos, collaborating with compliance is key. Unfortunately, many advisers approach compliance with trepidation or even consider compliance as an adversary. But it’s not as daunting to pass…
Have you ever taken a selfie in the bathroom mirror? I have. You’re looking at yourself in the mirror because you want an accurate reflection (I guess?), but you can’t really see yourself. Literally, because your camera is in the way, but also figuratively: you’re seeing yourself through your own…
In this episode, I have a conversation with Adam Grossman, Chief Development Officer and Co-Founder of The Selling Factory.
His path includes a stint of surfing and bartending in Australia, reading philosophy on public transit in Boston, becoming a rabbi, founding a startup that didn’t work out and now one that’s been going strong for five years.
If you’re wondering how to ask for a video testimonial, you may find yourself coming up with reasons why it’s a bad idea. I know. It’s vulnerable. I once applied for a film directing program and had to get three letters of reference. It was intimidating. I ran through all…
Your customers want to say great things about you. How do you lead them through interviews with great testimonial questions?
In this episode, I have a conversation with Nikki Porcher, Founder of Buy From a Black Woman. I love Nikki’s story because I relate. She’s worked in many jobs, including at a nonprofit. She got bored, and she got fired. (Me too!) Nikki’s boredom led her to running half marathons. That led…
Increasingly, video is becoming a key marketing and sales tool for financial advisors to establish trust with potential clients. Are you focusing on the right kind of video? In this post, we get into some dos and don’ts.
There are 7 deadly sins when it comes to making video. What are they and how can you avoid them?
As founder of Get Your Pretty On, Alison created a community that’s all about being who you really are and expressing your inner self through what you wear.
If they’re happy with your company culture, your employees want to spread the word. Check out these great employee testimonial questions for your videos.
