On Authenticity in Video Marketing

How to Make a Customer Testimonial Video

Have you ever taken a selfie in the bathroom mirror? I have.  You’re looking at yourself in the mirror because you want an accurate reflection (I guess?), but you can’t really see yourself. Literally, because your camera is in the way, but also figuratively: you’re seeing yourself through your own…

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Podcast Episode 6: Let Go Of Control

Episode 6

In this episode, I have a conversation with Adam Grossman, Chief Development Officer and Co-Founder of The Selling Factory.

His path includes a stint of surfing and bartending in Australia, reading philosophy on public transit in Boston, becoming a rabbi, founding a startup that didn’t work out and now one that’s been going strong for five years.

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How to Ask for a Video Testimonial

Wondering How to ask for a video testimonial?

If you’re wondering how to ask for a video testimonial, you may find yourself coming up with reasons why it’s a bad idea. I know. It’s vulnerable. I once applied for a film directing program and had to get three letters of reference. It was intimidating. I ran through all…

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Podcast Episode 5: Believe You Can Do It

In this episode, I have a conversation with Nikki Porcher, Founder of Buy From a Black Woman. I love Nikki’s story because I relate. She’s worked in many jobs, including at a nonprofit. She got bored, and she got fired. (Me too!) Nikki’s boredom led her to running half marathons. That led…

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